About the San Francisco Speakers
Sara Mosley
Mathieu St-Arnaud Lavoie
Mathieu St-Arnaud Lavoie
Sara Mosley is a marketing and product development consultant with over twenty years of progressive experience in the textile industry. Much of her career was spent in textile and finished product design at Burlington Industries and Dan River. She has worked internationally as a consultant for textile mills (including USA, India, Turkey). Sara also combines her practical industry experience and love of textiles as an adjunct professor at Thomas Jefferson University (FKA; Philadelphia University and Philadelphia College of Textiles and Science).
Mathieu St-Arnaud Lavoie
Mathieu St-Arnaud Lavoie
Mathieu St-Arnaud Lavoie
Mathieu St-Arnaud Lavoie is the Executive Manager at mmode, the Montreal Fashion Cluster. mmode is the non-profit that contributes to the growth, the outreach and competitiveness of Quebec’s and Montreal's fashion industry. Annually, around 250 players from all fashion sub-sectors join mmode to develop and implement promising projects for the entire industry. mmode aspires to become a world-class Cluster and to place Montréal as one of the world’s top fashion cities by promoting the industry’s know-how and talent for innovation. MMODE
Lana Hogue
Mathieu St-Arnaud Lavoie
Lana Hogue
Lana Hogue has guided hundreds of start up brands and numerous established premium brands. She helps new businesses grow exponentially, and large companies fine-tune their processes into a well-oiled machine, while working ethically with their business partners. After 15 years of working with sewing factories in the US and offshore, producing for many different brands (including her own), she set about using her industry knowledge to share with others. That was over 20 years ago. Read More About Lana and Garment Industry 411
Trish Concannon, Panel Moderator
Trish Concannon is currently Buyer Relations Specialist at SOURCING, MAGIC/ Informa Markets Fashion, facilitating global fashion brands' product development and sourcing needs.
She is an active contributor to the industry and has spent over a decade working with numerous fashion brands in different capacities. Trish's past experience includes various leadership roles, including at The Fabric Shows and as Executive Director at Fashion Business Incorporated (FBI), She has served on the board of Fashion Group International (FGI), Los Angeles, and currently advises on the boards of Cal Poly Pomona's Apparel Merchandising & Management Department, and Santa Monica College's Fashion Department. Trish holds a Bachelor of Science in Apparel Merchandising and Management from California State Polytechnic University, Pomona.
Completed -Miami - Tuesday, March 28, 2023
Costing & Pricing Your Apparel Line
Tuesday / 9AM to 10AM
In order to make money in your business, you MUST understand basic costing and pricing. This seminar will teach you about healthy margins for selling online and wholesale. You’ll learn how to calculate costs realistically and deal with pricing fear. We’ll also cover common pricing mistakes like overestimating your volume, underpricing because you’re “new to the market”, and starting low with a plan to raise prices later. All attendees will get a costing sheet template to download and use.
Speaker: Jane Hamill, Fashion Brain Academy Free to Attend, REGISTER
Top Misconceptions When Sourcing Fabrics + Manufacturers
Tuesday /12Noon- 1PM
Sourcing both fabrics and manufacturers can be two of the most challenging tasks for brands. You typically need low mins + a low price which is not always easy. In this session, top fashion consultant Christine Daal will discuss the four biggest pitfalls designers make when sourcing fabrics, how long it takes to source, how many fabrications are needed in a collection, etc. We'll also discuss the three biggest pitfalls designers make when sourcing manufacturers, why quantities make all the difference, how to know if you're getting a fair price, and more. Plus walk away with a FREE Sourcing Checklist!
Speaker: Christine Daal, Fashion Angel Warrior Free to Attend REGISTER
Selecting the Right Production Partner
Tuesday / 3PM to 4PM
Finding a manufacturing facility that is a true partner to your brand is essential for your brand success. This seminar will help you outline the questions you should ask specific for your brand needs as well as prepare to ensure that you control the conversation around budgets, timelines, and quality. You should have multiple manufacturing partners over the life of your brand to help ensure the long-term viability and product spread to remain health and competitive in the market. You will learn what questions to ask, what you should expect a manufacturer to provide, what they shouldn't provide or do, what to watch out for, and how to determine if they can be a future partner, even if they don't meet your immediate needs at the moment.
Speaker: Calley Andrews, Sew Studio Free to Attend
How to Sell on Instagram 2023
Tuesday / 6PM-7PM
How do you take someone from just seeing your post on IG to actually becoming a customer? There’s a simple process that’s working right now for small brands - and it’s probably not what you think. I’ll share 3 specific case studies (with templates) of fashion brands that are making sales from IG consistently and show you the exact steps they take. If you’re wasting too much time on IG without seeing the ROI, this Seminar is for you.
Speaker: Jane Hamill, Fashion Brain Academy Free to Attend
Completed - Seminars - Wednesday, March 29, 2023
Selecting the Right Production Partner
Wednesday /9AM - 10AM
Finding a manufacturing facility that is a true partner to your brand is essential for your brand success. This seminar will help you outline the questions you should ask specific for your brand needs as well as prepare to ensure that you control the conversation around budgets, timelines, and quality. You should have multiple manufacturing partners over the life of your brand to help ensure the long-term viability and product spread to remain health and competitive in the market. You will learn what questions to ask, what you should expect a manufacturer to provide, what they shouldn't provide or do, what to watch out for, and how to determine if they can be a future partner, even if they don't meet your immediate needs at the moment.
Speaker: Calley Andrews, Sew Studio Free to Attend
Top Misconceptions When Sourcing Fabrics + Manufacturers
Wednesday / 1PM - 2PM
Sourcing both fabrics and manufacturers can be two of the most challenging tasks for brands. You typically need low mins + a low price which is not always easy. In this session, top fashion consultant Christine Daal will discuss the four biggest pitfalls designers make when sourcing fabrics, how long it takes to source, how many fabrications are needed in a collection, etc. We'll also discuss the three biggest pitfalls designers make when sourcing manufacturers, why quantities make all the difference, how to know if you're getting a fair price, and more. Plus walk away with a FREE Sourcing Checklist!
Speaker: Christine Daal, Fashion Angel Warrior Free to Attend
Costing & Pricing Your Product Line
Wednesday /4:15PM to 5:15PM
In order to make money in your business, you MUST understand basic costing and pricing. This seminar will teach you about healthy margins for selling online and wholesale. Y ou’ll learn how to calculate costs realistically and deal with pricing fear. We’ll also cover common pricing mistakes like overestimating your volume, underpricing because you’re “new to the market”, and starting low with a plan to raise prices later. All attendees will get a costing sheet template to download and use.
Speaker: Jane Hamill, Fashion Brain Academy Free to Attend
RESERVE SEATS - REGISTER NOW!
Seminars - Sunday, November 20, 2022
8 Steps to Launching a Fashion Business That Makes Money
Seminar 1 / Sunday / 9AM to 11AM
During this 2-hour workshop you'll learn the 8 steps to take, and in what order, to have a successful launch in this economy. We’ll cover funding, pricing, manufacturing, and how to find customers for your new business without a huge budget. We’ll also go over 2 real-life case studies of startup budgets so you know what others went through and what to expect.
Speaker: Jane Hamill, Fashion Brain Academy - Cost: $30. REGISTER
Resources for Bay Area Emerging Brands
Seminar 2 / Sunday /11:30AM to 12:30PM
Lana Hogue, garment industry veteran will share resources available here in the Bay Area for start-up and emerging fashion designers. This will include information on the benefits of being a FISF Designer-in-Residence, as well as other affordable resources for prototyping, manufacturing, marketing, and fulfillment. The business of fashion in the Bay Area is unique and you'll want to understand how to leverage it, and get the most from your investment. California garment industry regulations are also unique and strict. Ms Hogue will share insight on the California requirements and how and when to comply.
Speaker: Lana Hogue, Garment Industry 411, Cost: $16 REGISTER
Seminars - Monday, November 21, 2022
Want to start your own business?
Seminar 3 /Monday /8:00AM to 8:50AM
Are you ready to take on the responsibilities of being CEO, Head Designer, Marketing Director, and COO? As an emerging talent/start-up, you will be taking on all of these jobs…and many more. For 25 years, John Barle co-owned and operated one of the most successful, independent, “couture” houses in Los Angeles. John invites you to join in the discussion: talk shop, share fears, and ask questions…As you prepare for that next step… making a living with your talent.
Speaker: John Barle, John Christopher Textiles Early Bird Class - No Charge REGISTER
Fabric Sourcing
Seminar 4 /Monday /9:00AM to 9:50AM
Fabric is the biggest expense you face in the garment industry. Finding quality fabric is critical. Streamline your fabric sourcing efforts and navigate the fabric show efficiently and with confidence. Covers fabric sourcing, organizing, inventory and storage, as well as quality assurance with industry standard 4-Point Fabric Inspection.
Speakers:Lana Hogue, Garment Industry 411, Cost: $16 REGISTER
Costing & Pricing Your Product Line
Wednesday / 4:15PM to 5:15PM
In order to make money in your business, you MUST understand basic costing and pricing. This seminar will teach you about healthy margins for selling online and wholesale. You’ll learn how to calculate costs realistically and deal with pricing fear. We’ll also cover common pricing mistakes like overestimating your volume, underpricing because you’re “new to the market”, and starting low with a plan to raise prices later. All attendees will get a costing sheet template to download and use.
Speaker: Jane Hamill, Fashion Brain Academy - Free to Attend